Our Vision for Higher Education
Binocular
Over decades of working in the higher education space, we have developed a data-driven comparative framework for helping colleges and universities discover their true points of differentiation in the context of their competitive set — those 10–12 peer institutions that present the most competition.
Identify Your Strengths
Using 270 data points, a proprietary algorithm, and artificial intelligence, Binocular helps institutions not only understand what their comparative strengths are, but where those strengths can elevate their level of competitiveness within the student recruitment cycle. The model also helps to identify areas of new ground that an institution can occupy in an effort to further distinguish themselves from competing schools.
Use Your Words
Binocular produces messaging points that help campus stakeholders confidently describe differentiation in concrete terms. Beyond that, it can help to identify key messages for specific competitive scenarios to help admissions counselors secure admits during key decision points.
