Our
Process

Most colleges come to us when they’re looking for the right way to connect with students, alumni, and donors in meaningful ways. It may be messaging challenges, a desire to stand out, or even a curiosity about which prospective students to target that drives these institutions to darken our doors.

Diagnostic

Working with you to identify and understand the institution’s pain points and challenges.

Strategic

Collaborative planning services geared toward charting an intelligent course for the institutions we serve.

Creative

Crafting creative assets to link strategic decisions with desired results.

Support

Teaming with marketing personnel to implement strategic and creative choices.

Your institution has a curriculum

— a structured program designed to help students excel in their own individual ways. This is ours. And while each engagement varies from institution to institution, our enduring set of strategic steps leverages our decades of experience in higher education.

See something that strikes a chord?
Contact us today and let’s connect.

1

Brand Exploration

For us, there’s no “syllabus week.” At the beginning of each client relationship, we hit the ground running by digging into the purest expression of individuality: the brand essence. Our arrival at the heart of your brand is made possible by Binocular — our data-driven model for helping higher learning institutions discover their true points of differentiation. Using 270 data points, a proprietary algorithm, and artificial intelligence, Binocular helps us identify your strengths, your mission, and your values: what makes “U” you.
2

Conducting Stakeholder Surveys

Faculty, staff, board members, alumni, existing students — these vital voices collectively shape the narrative of your institution. Through comprehensive surveys and as many conversations as it takes, we delve deep into their perspectives, aspirations, and challenges. We listen attentively to each group and glean invaluable insights that inform our subsequent strategic decisions.
3

Refining Your Position

It’s not just about standing out; it’s about standing for something. Our approach involves meticulous research and strategic thinking to position your institution in a way that resonates with those who matter most. By understanding your strengths and market dynamics, we sculpt a strategic positioning that sets you apart and aligns seamlessly with your brand essence.
4

Platform Development

To prospective students, your online presence is more than an Instagram account or a website. It’s your virtual campus. Seamlessly blending creativity and strategy, we design and develop digital platforms that not only showcase your unique identity but also provide an engaging user experience. From intuitive navigation to compelling content, we build platforms that captivate, inform, and inspire prospective students to take the next step in their educational journey with you.
5

Saying the Right Thing (to the Right People)

Imagery, messaging, purpose, heart. These components and more do a winning enrollment campaign make. Once we understand what it is that differentiates you from your competition, we develop core messaging that speaks to your unique advantages — leveraging compelling imagery and thoughtful execution to make your message stand out online, in the real world, and anywhere else your best-fit students might come across it.
6

Deploying Digital Marketing Strategy

The days of relying solely on roadside billboards and print ads are behind us. With a powerful campaign under our arm, we ensure this central idea is cohesively executed across relevant channels in the form of social media, email, and content marketing. Our team of digital natives adhere to the latest in best practices to ensure maximal impact, leveraging paid advertising to direct soon-to-be students and other decision makers to your door.
7

Analysis and Reporting

You can’t manage what you can’t measure. To see what works, what doesn’t, and what could be better, we run thorough analyses on campaigns. Leveraging A/B testing and tracking click-through rates, we can assess the effectiveness of our strategy. Then we reevaluate, retool, and repeat until we see our desired results.

Our Process

Diagnostic

Strategic

Creative

Support

Your institution has a curriculum

Brand Exploration

Conducting Stakeholder Surveys

Refining Your Position

Platform Development

Saying the Right Thing (to the Right People)

Deploying Digital Marketing Strategy

Analysis and Reporting

Our
Process