Our Story

In the fall of 1995, our founder, Matt, embarked on his collegiate journey at Rollins College, a small institution in Florida. As a curious freshman studying a blend of marketing, technology, and philosophy, he eagerly sought ways to combine his passions. It was then he noticed something puzzling – Rollins College didn’t have a website. Perplexed, he sought answers from the suits in charge.

The Provost, impressed by Matt’s enthusiasm, revealed they had been contemplating a website and asked if he could create one. Undeterred by his lack of experience, Matt embraced the challenge, confident in his ability to learn. Just a few months later, Rollins College unveiled its first website, born from the unexpected setting of a freshman’s dorm room in Ward Hall. 

This marked not only a milestone for the college, but also the beginning of a 25-year career in higher education marketing. The college community, impressed by the young student’s ingenuity, began entrusting him with projects for various departments. Coincidentally, Matt’s father, a professor at the business school and accomplished textbook author, involved him in pioneering online higher education projects with esteemed companies such as McGraw-Hill, Austin Press, and Prentice Hall.