Over the past few months, I’ve been engaged with two institutions contemplating a name change. For these institutions, the idea of a name change can be daunting. Collegiate names are often longstanding, rooted in history and tradition, carrying significant strength and recognition. The question arises: If we change our school’s name, will we be forgotten? … Continued
If there’s one thing we know about marketing it’s this: if we don’t build awareness we won’t have any customers. And while there are
Man is a storytelling animal. He is a teller of stories that aspire to truth. —Alasdair Macintyre The Hidden Stories Within I was once talking with a client
Along the lines of infusing values into marketing, broadening your marketing efforts to focus more on customer needs and aspirations (instead of mere product