Resources
Thoughts from our team to help you differentiate and reach the next generation of learners.
As a part of the marketing realm, brand is a term that comes with several connotations, misconceptions, and a variety of definitions. It is a confusing term that we hear a great deal about in the popular lexicon, but do we truly stop and thinking about what it means? People often say that Apple, Nike,… Continued
The marketing mix, commonly referred to as marketing’s 4 P’s, can be a very powerful tool in higher education marketing. Taking a broader view and understanding of how different functions of marketing (beyond promotion) work together can lead to crucial conversations about how to optimize the marketing function within a campus environment. When looking at… Continued
If there’s one thing we know about marketing it’s this: if we don’t build awareness we won’t have any customers. And while there are
Man is a storytelling animal. He is a teller of stories that aspire to truth. —Alasdair Macintyre The Hidden Stories Within I was once talking with a client
Along the lines of infusing values into marketing, broadening your marketing efforts to focus more on customer needs and aspirations (instead of mere product