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Higher Education Tools, Tactics, and Best Practices
Thoughts from our team to help you differentiate and reach the next generation of learners.
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Should Your School Change Its Name?
Over the past few months, I’ve been engaged with two institutions contemplating a name change. For these institutions, the idea of a name change can be daunting. Collegiate names are often longstanding, rooted in history and…
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The Small College Advantage
The small college occupies a unique place in society. Usually eclectic and charming with a great deal of history, small schools offer a unique setting and deliver a distinctive experience to those who enroll. One better…
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Use Your Words
When I tell people about my work with higher education brands, the conversation often leads (assuming they are interested) to how we typically help the colleges and universities we serve. When I give them my answer—to…
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The Artist and the Firefighter
I was at a community event not too long ago where the high school seniors in attendance (about 7 or 8 of them) were brought up on stage from the audience one at a time to…
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The Small College Advantage
The small college occupies a unique place in society. Usually eclectic and charming with a great deal of history, small schools offer a unique…
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How Higher Ed Can Leverage Storytelling
Man is a storytelling animal. He is a teller of stories that aspire to truth. —Alasdair Macintyre The Hidden Stories Within I was once…
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Developing a Higher Ed Promotional Strategy
If there’s one thing we know about marketing it’s this: if we don’t build awareness we won’t have any customers. And while there are…
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