Brand Identity + Enrollment Campaign
Florida Southern College
An Institution Built to Last.
Florida Southern College is a uniquely American college campus. But don’t take our word for it: that was Frank Lloyd Wright’s vision when he designed the 13 buildings which made FSC one of the FLW capitals of the world; the largest single-site location of the seminal architect’s work. In the 100 years since Wright’s first encounter with Florida Southern, the school’s differentiators have extended far beyond the confines of his brick buildings — experiential learning and exceptional post-graduate placement being just two of many. Our many efforts for Florida Southern College have helped make these differentiators clear.
- Content Development Campaign
- Positioning
- Social Campaign
A higher degree of success
The inaugural charge was to develop a messaging strategy to educate new, existing, and prospective students on topics ranging from campus safety to dining options. Quickly, however, our scope widened, and we set our sights on a full-scale brand refresh for the 200-year-old institution. We had no shortage of inspiration, and constructed our visions for the new brand around the campus’ unique character. The architect’s Taliesin compound informed our color palette, while we borrowed our typeface from the letters that adorn structures like the Guggenheim.
Social Campaign
An Inspired New Look
Field trips are among our fondest childhood memories. So, when the opportunity arose to take one to Lakeland, Florida to visit the storied Florida Southern College campus, we got grade-school giddy. Nostalgia was a factor, but mostly because this marked the start of our partnership with FSC.
Social Campaign
As the creative partner of Florida Southern College, we helped the iconic institution send the “Wright” message to prospects, parents, alumni, and donors.
