Campaign
W.R.I.G.H.T. Foundations
The introduction of Florida Southern College’s new curriculum, W.R.I.G.H.T. Foundations, marked a paradigm shift for the school. To clearly communicate the significance of this change, Institutional Knowledge developed a new identity for the curriculum in addition to strategic messaging and tactical executions to be used to enroll and engage faculty, students, parents, alumni, and other key stakeholders.
Following the diligent work of the faculty, Florida Southern College opted for a complete reimagining of the curriculum: academic foundations imbued with purpose and designed to help students make the most of their educational experience. Drawing inspiration from the rich iconography of Frank Lloyd Wright and his embodiment of the multi-hyphenate persona, we developed a brand, targeted messaging, and rollout strategy to support the launch of W.R.I.G.H.T. Foundations and ensure its effective execution.
Frank Lloyd Wright envisioned FSC as a uniquely American institution but also the college of the future. W.R.I.G.H.T. Foundations honors and reinforces this vision — and Institutional Knowledge was honored to challenge educational conventions while carrying on the legacy of a true American pioneer.